It doesn’t collect user data like location, past click behavior, or search history.Īnd since DuckDuckGo has no information about its users, it cannot show personalized results. Unlike most other internet search engines, DuckDuckGo focuses on protecting users’ privacy. By licensing Tracker Radar data set for commercial use What Is DuckDuckGo?.Via non-tracking affiliate partnership with eBay and other partners.By displaying keyword-based ads on search results.

Short Answer: DuckDuckGo makes money in three different ways.

But how would you sustain a business if you are not tracking anything and charging zero fees for service?īelow, we have explained how exactly does DuckDuckGo make money, what’s the business model, and how it differs from other search engines. In order to differentiate it from competitors, Weinberg took a bold step - he stopped tracking users’ data and search history. Within a year, it became popular among the Hacker News and Reddit communities.

In 2008, American entrepreneur Gabriel Weinberg created DuckDuckGo to improve the search engine experience.

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